Experience Design & Product Leader

I integrate human-centered design within organizations to drive product innovation and customer-centric culture.

What I Bring

  • 20 years in UX practice, helping B2B and B2C e-commerce and SaaS companies improve customer and business outcomes through research, design, testing, and analysis.

  • 12 years leading teams, shaping strategy, and guiding operations.

  • Multi-faceted experience with complex digital transformations – as consultant, contributor, impacted employee, and leader.

  • Holistic and team-based approach to building great products.

  • Leads with curiosity, ingenuity, and an abiding respect for craft.

Image depicting how a product team at Zoro is staffed. At the core of the team is the "product triad," a close partnership between product management, design, and engineering to run product discovery.

The Value of Product Discovery: Making better product bets, achieving continuous flow of value to users, and continuous flow of feedback and observational data from users to the team.

Career Highlight: Zoro

  • Image of sales growth curve for Zoro. Matt drove sales growth through Zoro.com over 5 years ($476M to $1.1B), increasing conversion by 20% and the number of 90-day repeat customers by 34%.

    Driving E-Commerce Growth

    Drove 2.3x sales growth through Zoro.com over 5 years ($476M to $1.1B), increasing conversion by 20% and the number of 90-day repeat customers by 34%.

  • Image of Matt Deming with his team at Zoro during the Product & Experience Summit in June 2023.

    Building a Team, Scaling Two Practices

    Built and scaled Zoro’s Experience Design and Product Management practices to a org of 44 employees with low attrition rates (<4%) and high engagement scores (90% or higher from 2018-2023).

  • Image depicting change in employee rating for "I understand how my work benefits customers."

    Customer-Centric Culture

    Led a cross-functional customer awareness initiative at Zoro that resulted in a 22% lift in agreement by employees to the perennial engagement survey prompt “I understand how my work benefits customers” from 2018 to 2019 (from 65% to 87%). This level of agreement persisted as the company doubled in headcount from 2019 to 2023.

  • Collaboration & Partnership

    Catalyzed enterprise-wide collaboration through the formation of cross-functional digital product teams and inclusive product demo ceremonies, OKR planning and sharing rituals, design thinking workshops, and service design initiatives.

Testimonials

  • Headshot of Andy

    "I've met few leaders who exemplify the idea of working collaboratively across engineering, design, and product to deliver customer outcomes that drive business impact as effectively as Matt does.”

    Andrew, Product Management Director

  • Headshot of Wendy

    “In the 5 years Matt and I worked together at Zoro, he was by far one of the my favorite business partners. Matt is a deep thinker, deliberate in his decisions, and willing to find solutions whenever roadblocks appear. Matt’s approach to leadership draws others in and facilitates positive outcomes to complex problems.”

    Wendy, Marketing & Brand Director

  • Headshot of Melissa

    "Since working together across companies, I have seen Matt improve team outcomes, bring people together, and assist companies in taking teams in new directions. As a leader, Matt is a visionary who is adept at communicating, building relationships, and connecting people and ideas at all levels."

    Melissa, Lead UX Researcher

  • Headshot of Alex

    "I very much enjoyed working with and learning from Matt. He taught me a great deal about how to take a more curious and empathetic approach to problem solving - something that has truly changed how I approach my role as an engineer and solutions architect."

    Alex, Senior Staff Engineer

  • Headshot of Tim

    "[Matt] is a consummate professional: driven, curious, committed, and works with unwavering integrity. He's a champion for his company, his customers, and his people."

    Tim, Chief Architect

  • Headshot of Albert

    "What sets Matt apart is his remarkable empathy for others. He truly understands the needs and desires of both customers and team members, ensuring that products are not only functional but also resonate on an emotional level. This combination of technical knowledge and empathy makes Matt an exceptional teammate and mentor.”

    Albert, Sr Mgr of Experience Design

  • Headshot of Nikki

    "[Matt] set a high bar and motivated us to continually be curious, learn, and strive to be and do better … He made it a top priority to build a strong and healthy culture at Zoro.”

    Nikki, Lead Experience Designer

Read All Testimonials

Featured Work

  • Image presents a screenshot of a product recommendations carousel that appears on Zoro.com. It showcases a few display states for the product cards in the carousel - highlighting key interaction design and information architecture decisions.

    Zoro US (Grainger)

    Building and scaling Experience Design & Product Management practices. (Disabled temporarily to address NDA concerns.)

  • An image with the words "Made to Order," which represents the Holly Hunt brand's commitment to quality craftsmanship during the creation process for their custom furniture.

    Holly Hunt

    Using Service Design methods to dramatically simplify custom furniture creation.

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  • A screenshot of Hartmann's e-commerce storefront after design and development were completed.

    Samsonite Brands

    Leveraging master site architectures to manage multiple storefronts effortlessly.

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View All Work