Holly Hunt: Customer & Vendor Portals

Holly Hunt is a maker of luxury, highly-customizable home decor. They do not sell direct to consumer; end users must go through an interior designer or other tradesperson in order to initiate a purchase. Due to the high degree of configuration and customization of the merchandise and the vast network of artisans that can be involved in the production of a piece, Holly Hunt tasked Lyons Consulting Group with devising a solution to provide their customers and vendors greater transparency into the construction process, improve production quality, and reduce project timelines overall.

I first conducted interviews with Holly Hunt project stakeholders to understand their goals and expectations for the project. Then, over the next couple of months, I spoke to showroom sales team members, interior designers, third-party vendors involved in the production of custom merchandise, and other Holly Hunt employees to better understand all of the touchpoints in the creation of custom Holly Hunt piece. One of the artifacts from this phase was a journey map that captured user goals and expectations by role.

I then created process flow diagrams map out all of the handoffs between Holly Hunt internal employees, third party vendors, and the interior designer clientele. Working with the Holly Hunt executive team, I helped to streamline their processes and create a new service design blueprint.

I iterated through a series of wireframes to establish proofs of concept for two distinct web portals: one geared toward third party vendors and another geared toward the end customer / interior designers. 

Finally, I prepared a clickable prototype from these wireframes and presented this to the executive team along with a project budget and timeline. What appears below is a sample of the PDF that was provided to the executive team after the presentation.